What happens when the world of Fashion meets Liqueur? Well, stay updated on Jägermeister’s social media handles to find out. When asked to describe Jägermeister in one word, Fireboy was quick to say the word “bold,” citing how the brand advocates for people to stand out, and be proud of themselves. This is a value he shares with Jägermeister as both he and the brand are not only passionate about mastering their craft but being the best at it. While Fireboy’s unique sound earned him a top spot on music charts, his determination to be a perfectionist is what keeps him there. Is it just us, or is there something about Fireboy’s songs that gives a sudden rush of energy and passion when listening to them? No wonder he was selected to be part of the Meister expression. In an exclusive interview with Guardian Life, these individuals whom we unofficially refer to as the “Non-conformable Thirteen” discuss what it takes to be a Meister and the relevance of a brand like Jägermeister in Nigeria. With these goals in mind, they set out to find leaders who would lead a group of people referred to as “The Meisters.” This search led them to Nigeria, where they found not one but thirteen talented individuals from different parts of the creative industry to spearhead a global revolution tagged “The Meister expression.” Beyond its impeccable taste, the Jägermeister is also known for encouraging people to be daring, championing progressive conversations, and breaking the norms. Several decades later, the brand is still strong, and widely popular for its unchanging recipe. The year was 1878 when the world was introduced to a unique liqueur from Germany called Jägermeister. If you are looking for a sign to live your life unapologetically and chase those dreams, then Jägermeister is what you need.
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